Southwest Airlines (LUV)

Overall impact
C (43)

Commentary

Southwest Airlines is an average overall performer. With a 'C' rating of 42.8 for overall impact (27th percentile compared to all companies), Southwest Airlines ranks 14th out of 22 industry peers, behind Air Canada, Aegean Airlines, EVA Air and 10 others, and ahead of Controladora Vuela Compania de Aviacion, China Southern Airlines, Turk Hava Yollari and 5 others. On top material causes for Southwest Airlines's industry (Air Transportation), Southwest Airlines performs well in Arts and Culture Access (95.5 score) and Racial Justice and Civil Rights (82.9) and performs poorly in Decent, Safe Work Opportunities (18.9 score), Sustainable Use of Natural Resources (23.6), Terrestrial Biodiversity (25.0) and 6 other causes where it received a 'D' or 'F' score.
Impact
Cause LUV
Peer rank
Overall impact

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Impact trend

Change in rating for overall impact

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Company
Founded
1967
Employees
72,450
Sector
Industrials
Industry
Passenger Airlines
Sub-industry
Passenger Airlines
SASB industry
Airlines
Headquarters
Tx, United States
Share classes
LUV
Mission
To become the world's most loved, most flown, and most profitable airline. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Description
Southwest Airlines Co. operates as a passenger airline company that provides scheduled air transportation services in the United States and near-international markets. As of December 31, 2024, the company operated a total fleet of 803 Boeing 737 aircraft; and served 117 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as ten near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. It also provides inflight entertainment and connectivity services; and Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares. In addition, the company offers a suite of digital platforms to support customers' travel needs, including websites and apps; and SWABIZ, an online booking tool. Further, it provides ancillary services, such as Southwest's EarlyBird Check-In, upgraded boarding, and transportation of pets and unaccompanied minors. Southwest Airlines Co. was incorporated in 1967 and is headquartered in Dallas, Texas.
Material causes
Ethos considers the following causes material for Southwest Airlines, based on its industry sub-industry Passenger Airlines. Learn more about material causes in our methodology overview.

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