Overall impact
D (30)

Commentary

McDonalds is a below-average overall performer. With a 'D' rating of 30.4 for overall impact (bottom 25% of all companies), McDonalds ranks 23rd out of 33 industry peers, behind Noodles and Co, Chick-fil-A, Quiznos and 19 others, and ahead of Red Robin Gourmet Burgers, El Pollo Loco, Whataburger and 7 others. On top material causes for McDonalds's industry (Food & Beverage Retail), McDonalds performs well in Quality Primary Education (90.1 score) and Sustainable Use of Water (95.2) and performs poorly in No Poverty (0.0 score), Disaster Readiness and Effective Aid (31.5), Accountable Institutions (14.6) and 13 other causes where it received a 'D' or 'F' score.
Impact
Cause MCD
Peer rank
Overall impact

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Impact trend

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Company
Founded
1955
Employees
100,000
Sector
Consumer Discretionary
Industry
Hotels, Restaurants & Leisure
Sub-industry
Restaurants
SASB industry
Restaurants
Headquarters
Il, United States
Share classes
MCD
Mission
To be our customers' favorite place and way to eat and drink
Description
McDonald's Corporation operates and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, desserts, sundaes, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates under various structures comprising conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.
Material causes
Ethos considers the following causes material for McDonalds, based on its industry sub-industry Restaurants. Learn more about material causes in our methodology overview.

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