X (Twitter) (PRIVATE.TWITTER)

Overall impact
B (62)

Commentary

Twitter is a strong overall performer. With a 'B' rating of 62.3 for overall impact (68th percentile compared to all companies), Twitter ranks 9th out of 20 industry peers, behind Moxian, Bridgeline Digital, Sina and 5 others, and ahead of NetEase, Momo, Professional Diversity Network and 8 others. On top material causes for Twitter's industry (Software & Services), Twitter performs well in Racial Justice and Civil Rights (95.8 score), Technology Innovation (88.8) and Quality Lifelong Education (95.3) and performs poorly in Reduced Waste (39.8 score), Accountable Institutions (0.0), Improved Mental Health (37.3) and 2 other causes where it received a 'D' or 'F' score.
Impact
Cause PRIVATE.TWITTER
Peer rank
Overall impact

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Impact trend

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Company
Founded
2006
Employees
7,500
Sector
Communication Services
Industry
Interactive Media & Services
Sub-industry
Interactive Media & Services
SASB industry
Internet Media & Services
Headquarters
Ca, United States
Share classes
PRIVATE.TWITTER
Mission
To give everyone the power to create and share ideas and information instantly without barriers
Description
Twitter, Inc. operates as a platform for public self-expression and conversation in real-time. The company's primary product is Twitter, a platform that allows users to consume, create, distribute, and discover content. It also provides promoted products that enable advertisers to promote brands, products, and services, as well as enable advertisers to target an audience based on various factors, including who an account follows and actions taken on its platform, such as Tweets created and engagement with Tweets. Its promoted products consist of promoted ads and Twitter Amplify, Follower Ads, and Twitter takeover. In addition, the company offers monetization products for creators, including Tips to directly send small one-time payments on Twitter using various payment methods, including bitcoin. Super Follows is a paid monthly subscription that includes bonus content, exclusive previews, and perks as a way to support and connect with creators on Twitter. Ticketed Spaces support creators for their time and effort in hosting, speaking, and moderating the public conversation on Twitter Spaces. Further, it offers products for developers and data partners comprising Twitter Developer Platform, a platform that enables developers to build tools for people and businesses using its public application programming interface. Paid access to Twitter data is also available for partners with commercial use cases. Twitter, Inc. was founded in 2006 and is based in San Francisco, California. As of October 27, 2022, Twitter, Inc. was taken private.
Material causes
Ethos considers the following causes material for X (Twitter), based on its industry sub-industry Interactive Media & Services. Learn more about material causes in our methodology overview.

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