Overall impact
C (59)

Commentary

Apple is an average overall performer. With a 'C' rating of 59.0 for overall impact (60th percentile compared to all companies), Apple ranks 8th out of 14 industry peers, behind Alphabet, SAP, Alibaba and 4 others, and ahead of Amazon, IBM, Samsung and 3 others. On top material causes for Apple's industry (Software & Services), Apple performs well in Quality Lifelong Education (95.8 score), Quality Primary Education (96.0), Reduced Green House Gas Emissions (87.5) and 4 other causes where it received an 'A' score and performs poorly in Accountable Institutions (22.4 score), Free, Secure Flow of Information (0.0), Improved Mental Health (23.8) and 1 other cause where it received a 'D' or 'F' score.
Impact
Cause AAPL
Peer rank
Overall impact

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Impact trend

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Company
Founded
1976
Employees
164,000
Sector
Information Technology
Industry
Technology Hardware, Storage & Peripherals
Sub-industry
Technology Hardware, Storage & Peripherals
SASB industry
Hardware
Headquarters
Ca, United States
Share classes
AAPL
Mission
To bring the best user experience to customers through innovative hardware, software, and services. We believe that we are on the face of the earth to make great products.
Description
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Material causes
Ethos considers the following causes material for Apple, based on its industry sub-industry Technology Hardware, Storage & Peripherals. Learn more about material causes in our methodology overview.

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